EVO EXERCISE SCIENCE

an elite human performance and wellness consultancy, where data meets Humans to elevate individuals and teams

EVO Exercise Science (“EVO”, “we”, “our”, or “us”) is committed to protecting your personal information and your right to privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (www.evoexsci.com), use our coaching services, submit your details through lead forms (e.g., Facebook or Instagram), or interact with us via any digital or physical platform.

We comply with the Protection of Personal Information Act (POPIA) in South Africa and, where applicable, international standards such as the General Data Protection Regulation (GDPR).

Please read this policy carefully to understand how we handle your data.

1. Information We Collect

A. Personal Information

We collect information you voluntarily provide, such as:

Full name

Email address

Phone number

Location (city, province, country)

Age or birthdate (for program eligibility)

Fitness goals and training history

Health-related information (if voluntarily provided for coaching purposes)

Payment details (for purchases of paid services)

Social media profile details (when submitted through lead forms)

B. Automatically Collected Information

We may also collect data automatically when you visit our website or interact with our digital content:

IP address
Browser type and version
Device type and operating system
Referring pages or URLs
Date and time of access
Geolocation data (based on IP or device)
Clickstream behavior and page interactions
Collected via:
Cookies
Pixels (e.g., Meta Pixel)
Analytics tools (e.g., Google Analytics)

2. How We Use Your Information

We use your information to:

Schedule and deliver coaching sessions or consultations
Create and track personalised training programs
Respond to queries or support requests
Send onboarding, progress, or system updates
Improve our service through analytics and feedback
Run targeted advertising on platforms like Facebook and Instagram
Manage ongoing client relationships
Fulfill legal or regulatory requirements
We do not sell your personal information to third parties.

3. Legal Basis for Processing

We rely on the following legal grounds (based on location):

Consent – for marketing, cookies, and optional health data
Contractual necessity – to deliver purchased or requested services
Legitimate interest – to improve services and run our business
Legal obligation – to comply with financial or regulatory laws

4. Cookies & Tracking Technologies

We use cookies and similar tools to:

Enhance your browsing experience
Track conversions and behaviour
Measure ad performance

Cookie types include:

Essential – required for site functionality
Analytics – used to improve content and UX (e.g. Google Analytics)
Advertising – for retargeting via Meta, Google Ads, etc.
You can manage cookies through your browser settings or via a site banner (if shown).

5. Data Sharing & Disclosure

We may share your information with trusted third parties, including:

EVO coaches or staff (to deliver services)
CRM or scheduling platforms (e.g. GoHighLevel)
Secure payment processors
Advertising and analytics tools
Legal authorities (when required to do so)
All partners and service providers are contractually obligated to keep your information secure and confidential.

6. Data Security

We use industry-standard safeguards to protect your data:

Encryption (in transit and at rest)
Role-based access controls
Strong password policies and MFA
Secure platforms and processors
Routine backups and system monitoring

While we take every precaution, no system is completely immune to risk. Users are encouraged to take reasonable care with sensitive data.

7. Data Retention

We retain your data:

For as long as needed to deliver services
As required by law (e.g., tax records)
Until you request deletion (where applicable)
8. Your Rights & Choices
In accordance with POPIA (South Africa), GDPR (EU), or other applicable laws, you may have the right to:
Access, correct, or delete your personal data
Withdraw consent for marketing or data processing
Object to certain types of processing
Request data portability
File a complaint with the relevant regulator (e.g. Information Regulator South Africa)

To exercise your rights, email us at: james@evoexsci.com

9. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect data from minors without verified parental or guardian consent. If you believe we have collected such data, please contact us immediately.

10. International Data Transfers

Your data may be transferred to or stored in countries outside South Africa (e.g. if hosted on global platforms). In such cases, we ensure appropriate protections are in place via contractual clauses and secure third-party processors.

11. Marketing Communications

By submitting your information via our forms or website, you agree to receive communication from EVO, including:

Consultation and booking confirmations
Program updates and reminders
Educational content
Special offers or service promotions
You may opt out of marketing emails at any time via the unsubscribe link or by contacting us directly.

12. Changes to This Policy

We may revise this Privacy Policy occasionally. Any material updates will be communicated via:

A notice on our website
An updated “Last Updated” date
Direct email if the changes affect your data or rights

13. Contact Us

EVO Exercise Science
Email: james@evoexsci.com
Website: www.evoexsci.com